If you are an owner of local business, you may be missing the importance of online marketing opportunities. Social media is very well known for connecting people around the world and successfully promoting international, national or local businesses. But there is lot of marketing opportunities in the world available for location-based businesses, including search, social and also for content marketing options. In this article, we will discuss top 5 marketing planning’s that is crucial for local businesses both online and offline. Follow these 5 steps in order to get noticed online by your customers searching for your products and services.
Develop your website for local search
There are various ways that you can develop your website for local search that will help in order to attract your local clients and customers. The initial important thing you need to implement is to identify your relevant keywords. These are the words (usually a short phrase) that describe your current business. For example, if you run a wedding photography business, your keywords should be “wedding photographer.” To localize your business, add the city you target to that phrase, e.g. “Jaipur wedding photographer.” Optimize your website for the best locally focused keywords using the on-site optimization tips.
Find the accurate local directories to register
Always find the accurate local directories to register for example Pata Dekho because local directories are often referred to as “citations,” and they can help to boost your business website rank well in local search results on Google. Make sure your business name, address and contact number are consistent, on both your website and in local listings. Moreover, encourage (but do not force or purchase) customers to write reviews about your business on the local directories. Complete each of your local listing profiles and also if you are given the option of adding additional information like photos, upload more information about your business and videos, be sure to do so.
There are lots of opportunities for local marketing on social media networks and there many top social networks sites in which you can register your local business like Facebook, Twitter, LinkedIn, etc. These social media networks will help you to connect with local people looking for business referrals in your area. If you build strong relationships with other local business owners, they will likely do the same for yours.
Take benefit of local media advertising
If you target your ad to people with small business interests, you would have a decent size of audiences to follow your business online. That’s a lot of exposure. But at the same time it is also a fact that how many of those people are actually potential clients or customers? It’s however a less exposure, but will generated more leads for your business.
Exposure by helping your community
Want to do unique things for your community while increasing your profile among local customers? Penetrate into local organizations, non-profits and events that you can support through sponsorship in order to boost visibility of your business.