If you run a business that depends on local customers then you have probably come to the conclusion that being found online – some good local business directories like PataDekho – even though a purchase may be made offline – is primary to your success. As costumers, we have created and adopted all manner of ways in order to filter out unwanted messages, even those we may actually need to hear. The key then for local businesses is to do everything in their potential in order to show up early in the buyer’s journey by putting great emphasis on things that will assist you to show up in the various search engines.
Once you have claimed your business profiles on local search directories, the most crucial thing you can do is to boost your visibility to your customers by getting reviews. Having a positive rating can help you to elevate your business in search results, especially on websites that permit visitors to sort businesses by the number of positive ratings. No matter how good is your business, you still might get a bad review if your services are not good. On the other side, be sure to monitor your reviews regularly and respond to them as priority basis. Leaving bad reviews or unanswered does not make your business image great. It just adds number of unsatisfied customers towards your business services.
You can also make the area show your website or your phone number or business hours on your page’s details. You just have to decide which is more important for your visitors – seeing your phone number or your business area or having the ability to click through to your website. If you do want your local business information to stay intact, you can also add your business update and can manage it manually. If you follow the steps mentioned above, you should start seeing an increase in traffic to your business. The thing to keep in mind when doing local search and social optimization – it takes some time to see the results. Don’t expect miracles in initial 30 days or even 60 days.